QR Codes – The New Marketing Strategy

QR codes are quick response codes and are defined as non-invasive pull media. They can be further defined as a hypertext link that is print based. Currently the most important role of these codes is to help those with smart phones to get access to information from around the world. These codes really help consumers to connect with those who are providing products and services that interest them. This code has become extremely popular in the marketing world and those who have smart phones with the application of scanning bar codes can enjoy its benefits. Now what does a QR code do?

The function of these codes is very simple. For example, let’s say you’re walking down the street and you happen to see a QR Code on a banner, poster, etc for a new movie coming out. It says to scan the QR code now to buy tickets. Now, if you have a smart phone that can scan QR codes then all you have to do is scan the barcode on the poster with your phone and your cell phone will immediately take you to the theatre’s website. You can then instantly buy your tickets.

QR codes are a step forward in the marketing world. This code saves the consumer a lot of time and effort and browsing through the needed website becomes easier. You are not going to have a laptop and internet with you all the time. If you have a smart phone with this function then you can access information anytime anywhere in the easiest way possible. This code works as a hyperlink that can be scanned rather than typing the website address.

How are you going to make use of the technology of QR codes? This is very simple and there are two essential components for using this code. First, you need to create a code for your product or service that you want to market. Then comes the reading and scanning of the code you have created for your product or service. To create a code you can use many of the available on line resources. Many websites online can generate these codes automatically. All you need to do is go to a website, create, and fill the information where you want your code to point.

After this, the only thing that remains is the audience reading your QR codes. As of now, this new marketing trait is only catching up and not everyone is aware of it. In addition, another drawback is that not all phones have this application. It is usually not possible for basic phones to have the function of scanning bar codes. Primarily only smart phones and technologically advanced phones have this application. If the clients understand why and for what the code is, only then will they scan it. Make sure you add a tag saying “scan this” so that people understand.

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The Power of QR Codes

If the phrase, “QR Code” is unfamiliar to you, you’ll want to keep reading. QR (Quick Response) Codes are 2D bardcodes which are readable and can be detected via barcode readers and smartphones (You can easily download a free reader by searching for “QR Reader,” “QR Code App,” or something similar through your smartphone app marketplace.). These QR Codes are a relatively new form of technology here in the US, but have been flourishing for well over the past decade in Japan, and have been becoming more popular in Europe as well.

Calvin Klein Billboard Utilizing A QR Code

So what does a QR Code do you ask? Well, a number of things! Once you have your QR Code app installed on your phone, all you need to do is open that up and hold the phone up to an image and let it “scan” it. There’s really no way to tell what exactly is on the QR Code until you do this. Such examples you may find embedded within include: photos, restaurant menus, links to websites, videos, phone numbers, coupons, contact information, and so much more! The possibilities are truly endless!

Real Estate Sign With QR Code

You may also be wondering where you can showcase these “weird little barcodes.” Once again, there are no limits! You can put them on your windows in front of your business, on the tabletops of your restaurant, on cars, on clothing, on supplies, on product displays, etc. More than anything, these QR Codes provide convenience to both you and your customers. Instead of typing up a long description on a display of a product you are selling, you can simply put a QR Code there that can be scanned, and then redirect the customer to a website description of the product, a YouTube video of the product, etc. Restaurant owners will love that they can display these QR Codes on their menus, real estate agents will love that they can display these QR Codes on their home listings, car dealers will love that they can display these QR Codes on all the cars for sale on their lot, and the list goes on and on. There really is a use for these QR Codes for ANYONE in ANY business!

The worst thing you can do right now is just sit around and watch as your competitor is taking full advantage of the situation. Wouldn’t you rather be the one who initiates the QR Code Marketing campaign and have your competition following you? Be the leader in your industry! Take action now, and start putting these QR Codes to good use!

Lowcountry Marketing Consultants Provides QR CodeAdvertising for small businesses.The Power Of QR Code-The "QR" is  derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.