The Power of QR Codes

If the phrase, “QR Code” is unfamiliar to you, you’ll want to keep reading. QR (Quick Response) Codes are 2D bardcodes which are readable and can be detected via barcode readers and smartphones (You can easily download a free reader by searching for “QR Reader,” “QR Code App,” or something similar through your smartphone app marketplace.). These QR Codes are a relatively new form of technology here in the US, but have been flourishing for well over the past decade in Japan, and have been becoming more popular in Europe as well.

Calvin Klein Billboard Utilizing A QR Code

So what does a QR Code do you ask? Well, a number of things! Once you have your QR Code app installed on your phone, all you need to do is open that up and hold the phone up to an image and let it “scan” it. There’s really no way to tell what exactly is on the QR Code until you do this. Such examples you may find embedded within include: photos, restaurant menus, links to websites, videos, phone numbers, coupons, contact information, and so much more! The possibilities are truly endless!

Real Estate Sign With QR Code

You may also be wondering where you can showcase these “weird little barcodes.” Once again, there are no limits! You can put them on your windows in front of your business, on the tabletops of your restaurant, on cars, on clothing, on supplies, on product displays, etc. More than anything, these QR Codes provide convenience to both you and your customers. Instead of typing up a long description on a display of a product you are selling, you can simply put a QR Code there that can be scanned, and then redirect the customer to a website description of the product, a YouTube video of the product, etc. Restaurant owners will love that they can display these QR Codes on their menus, real estate agents will love that they can display these QR Codes on their home listings, car dealers will love that they can display these QR Codes on all the cars for sale on their lot, and the list goes on and on. There really is a use for these QR Codes for ANYONE in ANY business!

The worst thing you can do right now is just sit around and watch as your competitor is taking full advantage of the situation. Wouldn’t you rather be the one who initiates the QR Code Marketing campaign and have your competition following you? Be the leader in your industry! Take action now, and start putting these QR Codes to good use!

Lowcountry Marketing Consultants Provides QR CodeAdvertising for small businesses.The Power Of QR Code-The "QR" is  derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.