Are You Connecting With Your Customers Through Social Media?

Social Media is taking the world on by storm. A few years ago, many people had never heard about social media and did not even know that something like on the web can exist. A phenomenon evolved gradually, affecting every bit of lives along the way. Today, the situation is such that we cannot live without social media. Be it work, professional life, personal life or even something that is intimate, everything and everyone is on social media. Every brand today wants a social media presence. Many claim it to be a medium through which they can reach out and interact with their customers on a personal level. However, earlier social media was not thought of as something that could go beyond the personal reach.

Slowly and gradually, brands, corporate etc. have realized its power and therefore, everyone is into social media marketing. Customers are met, pursued and persuaded through this platform.

Maintaining a customer is very important because find a new one is a much more daunting task. So when you miss a potential customer by not connecting with him through social media, you may also miss a current customer because he/she will not find you on social media, where they spend a lot of their time.

The emergence of Social Media Marketing gives marketers an opportunity by which they could make a relevant, high impact, and long lasting relationship with the customer. The early bird catches its food first and those who come late go home hungry, The scenario in Social Media Marketing is somewhat the same. There many companies and brands already present on Social Media Marketing platforms like Facebook, Twitter, BlogSpot & various others. You will want to be sure your company is not left behind.

Now, let us discuss what all you can do by being present on Social Media Marketing platforms. You can have first hand interaction with your target audience which would help you understand market perception of your brand. This would help improve your offerings, advertisements, etc. and keep them posted with latest happenings, updates and many other things. Suppose your company is already on Facebook and your current customer or potential customer likes your page. Instantly all of his friends would get an update about how he liked your page. This could generate their interest to check out your page, which could then result in them ultimately liking your page as well. The word of mouth effect would come into full action, and the cycle would then repeat itself. The potential new customers would then get updates about your new products, discount offers, advertisements, or anything you happened to post to your page. They would also be able to post their feedback on your wall. The connection you make this way is more precious because you can instantly know your what your customers feel about something you post based on their responses on your wall.

Besides Facebook, other popular social media platforms include Twitter (a micro blogging web site which allows people to “follow” a certain person, brand, etc. and exchange messages back and forth), BlogSpot (another blogging web site similar to Twitter, but they will keep you keep updated with full fledge blogs which are much more elaborate in nature and can have pictures in them), YouTube (which you can connect through videos, both posting your own, and commenting on others), and more. Being present on social media is very important in today’s world. And if you still don’t understand the concepts involved, there are plenty of professional companies who understand Social Media Marketing completely, and would be able to lend you a helping hand.

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